I help creative businesses build brands worth premium pricing
Creative direction and content strategy for ambitious businesses ready to stand out in their industry.
"Henry repositioned our tattoo studio from underground business to premium luxury brand. We doubled our pricing while client bookings increased 40% year-over-year. His visual strategy attracted international guest artists from Korea, Brazil, Europe, and Mexico - positioning us as a premium art destination. We consolidated our Toronto locations into a flagship studio that commands significantly higher rates."
— Harris Mirza, Co-Owner, Ink & Water Tattoo
INK & WATER - 2023
In this series of 13 portraits, I showcase the diverse personalities and unique quirks of Ink & Water Tattoo's most talented artists. The concepts explore movement, interaction, expression, and light-hearted humor to highlight the human side of these creatives.
HOW I HELP CREATIVE BUSINESSES
BRAND POSITIONING
Transform from commodity service to premium destination through strategic visual identity
CONTENT STRATEGY
Comprehensive content systems that drive engagement and convert viewers into clients
CREATIVE DIRECTION
Complete production oversight from concept to delivery - photography, filming, scripting and digital content
"Henry grew my Instagram from 120K to 350K followers and positioned me as Canada's leading hair authority. His strategy didn't just build followers - it converted social media growth into Learn to Cut Academy enrollments and international recognition."
— Alexi Michael, Founder, Learn to Cut
Learn to cut - 2024/2025
Complete content strategy and creative direction that transformed a local barber into Canada's leading hair education authority.
350+ educational content pieces for Learn to Cut Academy. 200+ process showcase videos demonstrating techniques
Visual brand alignment across all educational modules. Cross-functional team direction (editors, colourists, graphic designers). Strategic content that transformed technical education into engaging, actionable material
Complete post-production oversight: shooting, directing, colour grading marketing and sales-driven business content
Learn to Cut transforms barbers into visual brand architects. With a philosophy centered on elevating craftsmanship through visual storytelling, they empower professionals to capture their artistry beyond the chair.
By balancing aesthetic excellence with data-informed direction, I create content that resonates emotionally while advancing business objectives. This dual focus allows brands to maintain authentic voices that connect with audiences and convert engagement into growth.
VAL - 2023
Photography & Creative Direction
Personal Branding for Tattoo Artist
Challenge: Talented tattoo artist lacking professional online presence and market positioning to attract premium clients
Solution: Strategic personal branding photography and content development that established her as a recognised authority in her tattoo specialty
Results: Transformed from studio employee to independent brand with professional credibility, attracting higher-paying clients and industry recognition
In order to create, one confronts a tension between self-depreciation and rebellious courage daily, pulled between the alluring brightness of imagination and the unrelenting voices of uncertainty.
"I had innovative ideas about hair methodology but was seen as just another local barber. Henry's visual strategy positioned my concepts as industry expertise, transforming me from service provider to thought leader. His work helped establish my philosophy as legitimate industry innovation.
The results exceeded expectations - I now teach internationally and have positioned myself as an authority on redefining traditional hair approaches. Henry knows how to transform local expertise into global recognition."
— Sheil Venkatachalam, Hair Stylist & International Educator
ESSENCE - 2025
Thought Leadership Strategy for Hair Industry Expert
Challenge: Skilled barber/stylist wanted to move beyond service provision to establish authority as industry thought leader and expand reach beyond local market
Solution: Conceptual photography and content strategy that positioned innovative hair philosophy as industry expertise, elevating practitioner to educator status
Results: Transformed from local service provider to international educator, teaching globally and establishing new paradigms in hair industry methodology
The Strength vs. Softness hairstyling collection delves into the emotional narratives of hairdressing. It juxtaposes two fundamental elements—strength as a symbol of power and softness as an emblem of vulnerability. Through this collection, the aim is to showcase how hair can reflect not only external aesthetics but also deeper emotional states, enhancing how individuals perceive themselves.
"Henry helped me showcase the artistry behind my work - positioning me as a creative professional, not just someone who does procedures. His visual approach transformed how clients perceived my expertise. Now I attract clients who value artistic skill and are willing to pay premium rates for that level of creativity. Henry knows how to elevate service providers into recognized artists."
— Ayasha, Tattoo Artist & Beauty Entrepreneur
ayasha - 2024
Creative Positioning Strategy for Beauty Artist
Challenge: Talented beauty professional with strong technical skills needed to establish artistic credibility and personal brand identity to attract clients who valued creative vision over basic service provision
Solution: Strategic photography and brand positioning that showcased her artistic personality, unique style, and ability to bring clients' creative visions to life through precision beauty work
Results: Transformed from service provider to recognized creative artist, attracting clients who appreciate artistic collaboration and pay premium rates for personalized creative vision
